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Inauguracion Pomona Fox
Recientemente nos invitaron a participar de la inauguracion de el Teatro Pomona Fox su apertura se llevo a cabo el 18 de Abril del 2009,nosotros les dimos el servicio completo,desde sillas, mesas, manteleria, servilletas, vasos,set de platos y tenedores,tazas para el cafe, copas para el vino etc. a este evento asistieron varios artistas de Hollywood, de la talla de Ann Robinson,Pauline Wagner,Etc.POMONA FOX HISTORY
The history of Pomona , in many elements, typifies the history of much of the state. From its earliest days under the stewardship of Ygnacio Palomares, the Pomona Valley was a vibrant agricultural area. The area produced over $2 billion in revenues from the citrus industry's production between 1890 and 1940. Around the turn of the century, this area become a prosperous middle-class community with one of the highest per capita incomes in the nation. In an era where average property values across the country were around $72/acre, property prices in the Pomona Valley , reached more than $1,000/acre.
By the late 1920s, movie chains like Fox West Coast Theaters were building ?Entertainment Palaces? to support the growing motion picture industry, which would become one of the state's defining features. Such theaters were built during this period, not only in Los Angeles , but in the more prosperous outlying regions as well. Riverside , Redlands , Fullerton , and Pomona became home to the same high quality theater experience as could be found in downtown Los Angeles.
Pomona Fox as it appeared on opening day April 24, 1931On Friday, April 24, 1931, Fox West Coast Theaters opened the Pomona Fox Theater to supply the burgeoning middle class in Pomona with quality entertainment, including live shows and films. Built for the then princely sum of $350,000 it included state-of-the-art projection and sound systems, and the ultimate in customer comfort, the first refrigeration air conditioning east of Los Angeles, as well as dressing rooms for live acts appearing at the theater.
In ensuing years the theater became a community measure of the economic, cultural, and societal status of the city. Changes taking place at the Fox have often replicated similar changes transpiring within the city. After WWII, the suburbanization of Southern California took its toll on the Fox, with its now ?undesirable? downtown location. Suburban malls and California 's freeway system detoured patrons out of the downtown and away from the Fox. Over the next few decades the theater fell into disrepair, eventually becoming the site of rave parties and gang related killings. In 2000 the city was finally able to close the venue and purchase the theater.
Significant events occurring in the 20th century
With its location halfway between Hollywood and the playground of the stars, Palm Springs, Pomona became a convenient stopover for many show business people motoring to the desert. In addition, it was the perfect distance from Hollywood to allow directors and studio executives an opportunity to preview their new films and still get back home the same night. This was a locale that was not jaded Hollywood while the Alex Theater in Glendale was also used for such previews, it was often felt to be ?too close? to Hollywood and the studios. Pomona offered an atmosphere that more closely resembled the rest of the country. It was equipped with special projection and sound equipment that allowed the screening of unedited, ?work-in-progress,? prints of films which were screen as often as twice a week. It was also used as a remote location for radio programs and hosted shows with such stars as Bob Hope, Desi Arnaz, and Shirley Temple, to name a few.
In addition, as a preview venue, the Pomona Fox hosted a parade of producers, directors, and movie stars, who would be in attendance at these screenings to judge audience reactions to their work. As one patron of the period stated, ?On these nights the film was of little importance, the excitement was in trying to find the hidden stars within the movie-going crowd.?
In March 1938 the Pomona Valley suffered the worst flooding of the 20th century and the Fox was offered as a shelter for more than 300 flood victims. In addition, programs would often be interrupted to announce frost warnings of significance to the local citrus industry.
In the early 1950s Pomona High School had a devastating fire and it was the Fox Theater that was used for the next several years for high school assemblies and graduations. The theater was also the heart of many civic activities throughout its first four decades.
With over 6,000 troops stationed at Pomona 's County Fair facilities during WWII, the Pomona Fox became part of the war effort, both in entertaining the troops, and as a site for a variety of war- and troop-related activities. Special screenings were offered, including midnight screenings for the men and women in uniform. In those days prior to television, the Fox Theater was a home base for newsreels that told the story of the on-going war, and acted as a major venue for war-bond sales efforts.
To most people, California is the movies. People from all over the world recognize the images that they've seen on the ?silver screen.? Part of that allure includes the ?temples of cinema? that sprouted up throughout the state. The Pomona Fox Theater, a premiere example of the 1930s style motion picture theater, reflects the cultural life of the period. The interior was purposely designed to provide temporary relief (a silver lining) from the harsh realities of the depression era.
In addition, the Fox Theater holds a special place in the community memory of the entire Pomona Valley . As a site where young people dated, where parents took young children for ?special? activities, and many of the area's youths' first real job (the McDonalds of its day), the Fox holds special significance. An oral history of the Fox is currently underway and will become an important part of this project's efforts to preserve not only the bricks and mortar, but the ?soul? of this important landmark.